The Building Block of Retail Digitalization: Electronic Shelf Labels

Electronic Shelf Labels (ESLs) are digital tags used in retail stores to display product prices, promotions, and other information. They replace traditional paper price tags and offer several advantages, such as real-time updates, improved pricing accuracy, and enhanced customer experience.

Harnessing technology for a brighter future

Digital price tag technology has existed for several decades, initially using liquid crystal displays similar to those on calculators. In recent years, however, electronic shelf labels have significantly evolved into efficient, stable, and colorful devices using electronic e-paper to provide high-definition digital price displays. Despite these advancements, they continue to consume minimal power while expanding their capabilities to perform a variety of tasks.

Engage, entice, excite

EcoTags ESLs create connected stores and digitise the shelf edge. Making limitless label changes in seconds, they help to build personal, interactive and engaging experiences. Enhance consumer stickiness.

  • Enhanced Customer Experience. Clear, accurate pricing information helps customers make informed decisions and improves their shopping experience.
  • Enhanced product information for customers. More product information for customers can be provided through expanded display options.
  • Enhanced store appearance. Electronic shelf labels contribute to a more modern and sleek aesthetic, aiding in planogram management.
  • Elimination of pricing discrepancies. EcoTags ESLs ensure consistency between the label and the register(a major headache for both retailers and customers).

Boost Store Operation Efficiency

The seemingly simple ESLs can revolutionize store operations, offering numerous benefits for retailers. One of the most significant advantages is the ability to remotely and instantly update prices through a backend system.

In a traditional setup, store employees need to print, match, and manually replace paper labels and then update that information in the store's ERP system – a high resource, time, and cost-intensive task.

EcoTags ESL's allow this whole process to be completed from a laptop in minutes and can even be done on a scale of entire international networks with hundreds of stores when using a SaaS cloud management approach.

  • Waste reduction. Stores no longer needing to buy paper, ink, and printers for their price labels.
  • Improved employee well-being. By eliminating menial tasks, digital price tags enable staff to focus on more meaningful work, enhancing their well-being.
  • Increased operational efficiency. With ESLs, retailers can update prices in real-time, ensuring consistency between the shelf and the register.

Highly Customizable

Deliver end-to-end solutions for today and tomorrow's in-store shelf-edge connectivity requirements.

Plug and play. Manage everywhere. Ecotags ESL empowers dynamic storewide pricing through an all-in-one, real-time alternative.

EcoTags ESLs are designed to be highly customizable, allowing retailers to tailor the display to their specific needs. They can be used to display product prices, promotions, and other information, and can be updated in real-time to reflect changes in pricing or promotions.

  • Enterprise Level Security. Private cloud or on-premise deployment.
  • Simple System Integration. Select the layout templates we offered or customize your own layout from our cloud designer.
  • User-Friendly Interface. Replace our regular content with custom information on display. Customize your corporate branding or logo across all the devices using our cloud editor.
  • Support. The open API/SDK brings more possibilities.

Balancing reliability and innovation

We strive to stay at the forefront of emerging trends and technologies. Built with Latest IoT Technology.

  • Low Power Mesh Network.
    EcoTags does not use the traditional Wi-Fi connection in order to save power. Incorporate power saving mechanisms.
  • Better Coverage.
    Can cover 20,000 Sq. Ft. space (Concrete, masonry or brick wall may reduce its radio coverage).
    Expand the coverage with more Hubs or Range Extenders.
    2.4GHz ISM band usage ensures license free product deployment worldwide.
  • Secure System.
    Only authorized nodes are allowed to join the mesh network.
    All transmissions between display and hub are encrypted with AES-128.
    The connection between hub and cloud server are TLSv1.3 protected.
  • Managed with Hub.
    Uplink with Ethernet or Wi-Fi.
    Ultra low cost bridge between local mesh network and Internet.
  • On-Premise Deployment.
    Mini server available for on-premises deployment
    All your data is located within your in-house server provides more peace of mind.
  • Open API.
    Integrate with other web services with open API.
    Custom integration with existing retail systems